<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Cole Dockery — Field Notes</title><link>https://coledockery.ai/insights/</link><description>Practical social commerce and AI operations.</description><item><title>Build a TikTok Shop operation that can survive a winning video.</title><link>https://coledockery.ai/insights/tiktok-shop-growth-strategy/</link><guid>https://coledockery.ai/insights/tiktok-shop-growth-strategy/</guid><description>A practical operating plan for turning creator attention into a channel your team can actually run.</description><pubDate>Thu, 08 Oct 2026 14:57:00 GMT</pubDate></item><item><title>Your best creator program is built after the first post.</title><link>https://coledockery.ai/insights/tiktok-shop-creator-affiliate-program/</link><guid>https://coledockery.ai/insights/tiktok-shop-creator-affiliate-program/</guid><description>How to move from one-off product seeding to repeat relationships, useful content, and accountable growth.</description><pubDate>Thu, 08 Oct 2026 14:57:00 GMT</pubDate></item><item><title>Stop counting samples. Start measuring what they produce.</title><link>https://coledockery.ai/insights/creator-sampling-economics/</link><guid>https://coledockery.ai/insights/creator-sampling-economics/</guid><description>A cohort-based method for understanding sample delivery, creator activation, usable content, and cost.</description><pubDate>Thu, 08 Oct 2026 14:57:00 GMT</pubDate></item><item><title>A strong GMV Max ROI is the start of the conversation.</title><link>https://coledockery.ai/insights/gmv-max-roi-and-contribution/</link><guid>https://coledockery.ai/insights/gmv-max-roi-and-contribution/</guid><description>Read the attribution correctly, then build the contribution view that should guide your next budget decision.</description><pubDate>Thu, 08 Oct 2026 14:57:00 GMT</pubDate></item><item><title>The best AI workflow gives your team time back.</title><link>https://coledockery.ai/insights/ai-ecommerce-operations/</link><guid>https://coledockery.ai/insights/ai-ecommerce-operations/</guid><description>A practical way to choose, document, and evaluate AI-assisted ecommerce work without automating confusion.</description><pubDate>Thu, 08 Oct 2026 14:57:00 GMT</pubDate></item><item><title>What Crowned Skin’s public story teaches about positioning.</title><link>https://coledockery.ai/insights/crowned-skin-social-commerce-lessons/</link><guid>https://coledockery.ai/insights/crowned-skin-social-commerce-lessons/</guid><description>A closer look at a distinctive product promise, a founder-led brand, and the role of creator explanation.</description><pubDate>Thu, 08 Oct 2026 14:57:00 GMT</pubDate></item></channel></rss>